The article describes Uber's surge pricing as a form of surveillance pricing, but this is misleading. The primary purpose of surge pricing isn't to maximize profit, it's to increase supply. Dynamic pricing in a 2-sided network is different than in retailing.
>The primary purpose of surge pricing isn't to maximize profit, it's to increase supply.
Your thinking is overly rigid here. An action can be multiple things at the same time. Uber's incentive is to maximize transactions per unit time window. You are correct in that surge pricing on a first level pass isn't about profit maximization. You have to go up a layer of a straction or two before that becomes the case. Uber has to increase supply to fulfill transactions for a signalled demand, signalled demand is high, thus signaling more profit to be made, therefore the surge while at first seeming like a negative signal to consumers, is still acting systemically as a mechanism to bring about profit maximization.
Hiding this type of thing from the end consumer, or not saying it out loud, is a favorite of the current batch of business people.
> The primary purpose of surge pricing isn't to maximize profit, it's to increase supply.
Hm. This doesn't pass the sniff test for me.
If say 500 people take an Uber to a venue or need an Uber from the airport, increasing the price more often than not is just going to increase revenue. The price increase doesn't force you into an alternative choice if there are no alternatives.
Many places don't have substantial taxi or similar services, and public transit doesn't meet that same need with people in suburbs / ex-urbs / rural.
the price increase can incentivize more drivers thus increasing supply. conversely driving the price to zero would certain increase demand and eliminate supply.
i mean, if you posit inelastic demand, you dont get you pretend you derived it as a conclusion right?
It would be abhorrent to let humans change the prices of goods and services based on the color of your skin, age, gender, religion, etc. However, if a computer does it, that’s apparently just fine.
This is really making me consider going back to all cash and local purchases. Maybe prepaid debit cards and a PO box for when I need to order something online.
It's more important now than ever to spend an extra 2 dollars shopping locally. Your neighbors will appreciate it. Bezos will build another rocket and cut more jobs.
Based on the title, I assumed this would be about how the consumer could grasp and then counter-utilize the pricing differences these algorithms produce.
For example, understanding that you are being “targeted” by these algorithm for premium extraction and taking measures such as spinning up VPNs, clearing cache/history, etc to save the consumer from overpaying.
Seems like a good market for such a product would exist…
Your thinking is overly rigid here. An action can be multiple things at the same time. Uber's incentive is to maximize transactions per unit time window. You are correct in that surge pricing on a first level pass isn't about profit maximization. You have to go up a layer of a straction or two before that becomes the case. Uber has to increase supply to fulfill transactions for a signalled demand, signalled demand is high, thus signaling more profit to be made, therefore the surge while at first seeming like a negative signal to consumers, is still acting systemically as a mechanism to bring about profit maximization.
Hiding this type of thing from the end consumer, or not saying it out loud, is a favorite of the current batch of business people.
Hm. This doesn't pass the sniff test for me.
If say 500 people take an Uber to a venue or need an Uber from the airport, increasing the price more often than not is just going to increase revenue. The price increase doesn't force you into an alternative choice if there are no alternatives.
Many places don't have substantial taxi or similar services, and public transit doesn't meet that same need with people in suburbs / ex-urbs / rural.
i mean, if you posit inelastic demand, you dont get you pretend you derived it as a conclusion right?
For example, understanding that you are being “targeted” by these algorithm for premium extraction and taking measures such as spinning up VPNs, clearing cache/history, etc to save the consumer from overpaying.
Seems like a good market for such a product would exist…
Some day i might find the time and energy to expand keepassxc to manage fictitious identities and tie them to accounts.
It is a tone shift tho, the new leader of the NDP in Canada is using the term now.