Not even a price listed. I don't understand the market for this - fancy musical instruments for creativity, sure, there's a market, but who wants to own cutting vinyl? How many records would you need to make for this to be more economical than paying a dedicated shop? How many would you need to do to "achieve higher quality"? How consistent are your results?
There is one company that sells similar lathe cutters in Europe. To aquire it you need to go on a multi day training in a remote Swiss forest. Then it’s around 10.000 EUR in equipment, granted you supply your own record player (sl1200 ~700EUR). But yeah cutting high quality stereo records is an art. No matter the money you throw at it, it will involve a lot of maintenance, skill, experience, spare parts, mastering skills, consumables, and time (these cut in real time). Indeed, who wants to do that? I welcome any effort in this niche though!
This isn't that but their "record factory" toy[0]... I'm like 90% sure is the same thing as something Gakken released in Japan for half the price as a little fun toy[1]
Even in the age of the internet there's a huge business in people basically taking a "normal" thing from another market and then rebadging it to release as an elevated thing.
Studio neat has a $231 tiny box cutter[2]. OLFA (A "professional" box cutter maker) sells a 2 pack of tiny box cutters that probably are 5x more ergonomic on account of being made to be used instead of to look nice on a website, for $10. [3]
The best version of a thing is likely whatever people who do it all day use. But you can totally make a market for consumers who want "fashionable" things but who don't really get the space.
Studio Neat is a big offender on this honestly... basically all of their stuff have "better" things at least at half the cost just available in random stationary stores. I'm all for wasting money on pens, but at least waste them on good pens!
That fancy box cutter looks high utility; what don't you like about it besides the price? The retraction seems designed for frequently opening boxes, but not constantly. (I open few boxes and have a bog standard box cutter; I haven't used Studio Neat's or OLFA.)
Teenage Engineering seems to run partly on hype and halo effect. It makes cool things you can’t afford, and you buy something cheaper. Selling a vinyl cutting machine keeps them in the news, which keeps them in your mind, and then you think about how you always wanted an OP-1 but oh maybe you could buy the EP-133 instead.
I’m sure there’s a price at which the vinyl cutter is profitable.
It's also possible that TE are full of people who are passionate about design and sound and want to work on and release interesting products in that space. Not everything is a psyop
That took my comment to a much darker place than I anticipated—I think basic marketing is ok, and even if you’re passionate about design, you still should be thinking about the business’s bottom line.
I have a real “I was born yesterday” feeling having realized that “Teenage Engineering” has nothing to do with making audio tech accessible to young newcomers.
There’s certainly novelty to this, I’d love one if the price were reasonable. Direct capture, almost like a polaroid for vinyl records, no need to “develop” it.
I imagine artists could sell a super-limited (i.e. 1 copy) live recording of a show the second it ends for a premium, especially if they kept the machine on stage and personally packaged and signed it.
Back when I DJ'd techno in the 90s I would have killed for this for what it could bring creatively to a set. Just the ability to cut my own tracks onto white labels and put custom loops etc on vinyl would have really changed things entirely without having to front a whole bunch of cash (which I def did not have) to get a batch of records pressed which probably nobody else would order or play.
But now mixing is done digitally and playing with vinyl is a mostly lost art and it's trivial to put your own material together into audio files and mix it.
Market: music industry veterans that won the race and have boutique record labels for small runs of obscure or promotional or small bands. Have five records printed for the merch table and the next show. Once you have the machine hopefully the marginal cost of a record would make sense for extremely small runs.
Where a band with no money might struggle to afford a $1000 minimum run somewhere else, they might be able to make beer money at a show with records made on one of these. Probably not "economical" in the machine may never pay for itself, but somebody rich buying one as a mechanism to promote musicians on a small scale probably makes sense to them.
The Gakken toy record cutter was only 8000 yen when it was released[0].
My spouse bought one on a whim. The quality is ... quite bad. It's a tool for learning about how this works though! So it was a fun little activity. But it really is "just" what it is.
Maybe Teenage Engineering's toy that looks like is exactly the same tech is better. I have my doubts.
In a world of digital rationality, I’m glad teenage engineering are here to design the absurd and analog. It doesn’t make rational sense - and I think that’s the point
I looked and went, "WTF is that? Looks like a record cutting machine"
Scrolled down
WTAF
I'm a total TE fanboi, I have the OP1F and OP-XY, they're everything I ever wanted and my MPC and Digitakt haven't be touched in months. And the Digitone Keys is unplugged propped against the bookshelf. It's extraordinary how addictive these two little synths are for making things happen.
The APC-2, however, is a fascinating outcome of what happens when you have a bunch of creative people who like - and can - do things that are new to them and make them new to others. It's no wonder they keep getting asked to do cool stuff like Panic's Playdate, Baidu's Raven, Nothing Smartphones and Headphones.
TE have retained this incredible playful vibe that has long drained from Sony and Apple.
I've heard every lazy comment about hipsters and rich kids who are supposedly their target audience, and the cost of the products, as if the visible ingredients are all that accounting measure. Swiss watches cost orders of magnitude more than TE's amazing inventions, and their only purpose seems to be to remind the wearer how amazing they are when they look at it.
"God, I'm good," thought the Rolex wearer as he glanced at his wrist.
Hipsters will buy anything that looks cool. But that doesn’t mean anything that looks cool was made for them.
Even in the age of the internet there's a huge business in people basically taking a "normal" thing from another market and then rebadging it to release as an elevated thing.
Studio neat has a $231 tiny box cutter[2]. OLFA (A "professional" box cutter maker) sells a 2 pack of tiny box cutters that probably are 5x more ergonomic on account of being made to be used instead of to look nice on a website, for $10. [3]
The best version of a thing is likely whatever people who do it all day use. But you can totally make a market for consumers who want "fashionable" things but who don't really get the space.
Studio Neat is a big offender on this honestly... basically all of their stuff have "better" things at least at half the cost just available in random stationary stores. I'm all for wasting money on pens, but at least waste them on good pens!
[0]: https://teenage.engineering/products/po-80
[1]: https://hon.gakken.jp/book/1575072200
[2]: https://www.studioneat.com/products/keen
[3]: https://www.amazon.co.jp/-/en/OLFA-Compact-Knife-Pieces-95B2...
I’m sure there’s a price at which the vinyl cutter is profitable.
But, like, https://teenage.engineering/store/field-desk
Or maybe the TP-7 is a better example.
They are obviously following the playbook from brands like Supreme. At least in part.
No one is buying this for economy’s sake.
I imagine artists could sell a super-limited (i.e. 1 copy) live recording of a show the second it ends for a premium, especially if they kept the machine on stage and personally packaged and signed it.
But now mixing is done digitally and playing with vinyl is a mostly lost art and it's trivial to put your own material together into audio files and mix it.
Where a band with no money might struggle to afford a $1000 minimum run somewhere else, they might be able to make beer money at a show with records made on one of these. Probably not "economical" in the machine may never pay for itself, but somebody rich buying one as a mechanism to promote musicians on a small scale probably makes sense to them.
I would buy a machine that makes new laserdiscs if it existed, and not because of any economical argument.
... aluminized paper for electric arc printers
... wax film thermal print head ribbon
... a re-inker for cloth typewriter ribbon (at least this one is straightforward to design and build myself some day)
... extra wide cloth matrix printer ribbon with 4 colors
... 1.9mm magnetic tape for exatron wafers
A record cutter has way more potential audience than any of those. They will sell every one they can even manage to make.
I've been worried this place has gotten eternal september'd full of redditors, AI bots, and low-IQ emotional mainstream political rants.
But then you swoop in here and remind me that it's still 2007 in Hackernews land: https://news.ycombinator.com/item?id=9224
Never change.
FWIW, You can get 100 records + jackets printed professionally for ~$10 a pop.
Gakken toy record cutter is low quality, but costs $160.
I wonder what this would cost. Surely it's impractical for personal use, as marketed.
My spouse bought one on a whim. The quality is ... quite bad. It's a tool for learning about how this works though! So it was a fun little activity. But it really is "just" what it is.
Maybe Teenage Engineering's toy that looks like is exactly the same tech is better. I have my doubts.
[0]: https://hon.gakken.jp/book/1575072200
https://www.outofrage.net/post/review-henge-journey-to-voltu...
Damn I would buy this for 50 bucks.
I actually have a project that requires a bunch of custom vinyl, but I am guessing this is not economical.
I love this company and wish there was more like them.
Scrolled down
WTAF
I'm a total TE fanboi, I have the OP1F and OP-XY, they're everything I ever wanted and my MPC and Digitakt haven't be touched in months. And the Digitone Keys is unplugged propped against the bookshelf. It's extraordinary how addictive these two little synths are for making things happen.
The APC-2, however, is a fascinating outcome of what happens when you have a bunch of creative people who like - and can - do things that are new to them and make them new to others. It's no wonder they keep getting asked to do cool stuff like Panic's Playdate, Baidu's Raven, Nothing Smartphones and Headphones.
TE have retained this incredible playful vibe that has long drained from Sony and Apple.
I've heard every lazy comment about hipsters and rich kids who are supposedly their target audience, and the cost of the products, as if the visible ingredients are all that accounting measure. Swiss watches cost orders of magnitude more than TE's amazing inventions, and their only purpose seems to be to remind the wearer how amazing they are when they look at it.
"God, I'm good," thought the Rolex wearer as he glanced at his wrist.
Hipsters will buy anything that looks cool. But that doesn’t mean anything that looks cool was made for them.