The incredibly obvious play here is teleoperation and low-latency robotics, and then selling that capacity to whoever handles the bot hardware. It remains to be seen if public investors are as ambitious as the engineers.
I hear they're also planning on opening an artisan Italian food truck on the dark side of the moon to capture an early slice of all that anticipated Mars traffic. Should be rad.
Between the financials on one side, vs. graveyard, innovation by buying startups, dropping "don't be evil", and ads everywhere on the other, I don't know if you're suggesting this is good or bad.
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